Presentation of the Llibre Blanc de l’Audiovisual a Catalunya al MAC 2017 

14/06/2017

The director of GRISS Emili Prado, along with Roger Loppacher and Salvador Alsius, president and vicepresident of the Consell de l’Audiovisual de Catalunya, presented the Llibre Blanc de l’Audiovisual a Catalunya al Mercat Audiovisual de Catalunya 2017.

Los speakers focused in the field of the proximity communication, analysing the challenges that the sector is facing. Emili Prado emphasized the need of the stimulation of these medium, with actions adressed to increase their presence in social networks, enhance videos on demand and offer more children and youth content to attract new audiences.

GRISS director Emili Prado talks about the communication of proximity