Associate Lecturer in the Department of Audiovisual Communication and Advertising at Universitat Autònoma de Barcelona since 2008. He is also the coordinator of the Master in Communication and Digital Marketing and the Graduate Diploma in Digital Marketing.
His research interests are focused on the digital culture and social media in particular. His work studies the use of digital methods for the extraction and analysis of the social media. In the context of his Doctoral training, he visited the Digital Methods Initiative of the University of Amsterdam.