Research project

Has taught the Seminar of the subjet Communication Research Methods to second year students of Advertising. Has studied a Degree in Advertising and Public Relations in 2012 at Universidad Nebrija de Madrid and a Master’s Degree in Audiovisual Communication and Advertising Contents at Universitat Autònoma de Barcelona.

The Doctoral Thesis she is currently working focus on analysing the sponsorship in the info-show programs in the generalist European STT. A comparative study between UK, Italy and Spain.

Her main research area are the different genres of television advertising and programmatic genres.

In 2015 she was a visiting scholar at Roehampton University (London) in order to enrich the UK section of her thesis and attend to several conferences and workshops about methodological methods.

Has also participated in various conferences and congresses, AMCR (International Association for Media and Communication Research), HLMM (International Conference on Hispanic/Latino Media and Marketing) and ECREA (European Communication Research and Education Association).

Has also experience in the professional sector, as a Consultant of Business Communication and Public Relation in Communication Departments of various companies.


Sheila Guerrero Rojas